Website for authors - Live Masterclass

A 4-hour live masterclass for authors who want a professional website — whether you just need an informational page or want to sell your books online.

Not every author needs the same kind of website.

Some authors simply want a beautiful, professional page to introduce themselves and their work.

Others want a full website that allows them to sell books directly.

In this 4-hour masterclass, you’ll learn both options, so you can choose the path that fits your goals.

What You’ll Learn

🌐 Domains & Website Setup (For Everyone)

• How to choose and buy your own domain
  
• What hosting is (explained simply)
  
• How to connect your domain to your website
  
• The most common mistakes authors make at this stage — and how to avoid them
  

✨ Option 1: Simple Author Website (Informational Only)

For authors who want a professional presence without selling online.

You’ll learn:

• What an author website needs (pages & sections)
  
• How to build a single-page informational website
  
• How to add a contact form and newsletter signup
  
• How to publish, update, and manage your site
  

Design choices are up to you — this class focuses on functionality and setup.

🛒 Option 2: Shopify Website for Authors Who Want to Sell

For authors who want a website capable of processing transactions.

You’ll learn:

• How Shopify works from an author’s perspective
  
• How to create a book-selling website
  
• How to add physical and/or digital books
  
• How to set up payment methods
  
• How to configure shipping options
  

💌 Email Marketing Basics

• Why email lists matter for authors
  
• How to connect your website to an email platform
  
• How to add a signup form correctly
  

📣 Meta Ads Connection (So You Don’t Waste Money)

This is not an ads strategy class — it’s about making sure your setup works.

You’ll learn:

• How to properly connect your website to Meta (Facebook & Instagram)
  
• How to install and verify the Meta pixel
  
• How to make sure events are tracked correctly
  
• Why ads fail when websites aren’t connected properly
  
• How to avoid paying for ads that don’t convert